Print Ad Rates

Typical Display Ad Sizes & weekly rates

The Exchange - Spokane/ North Idaho Edition
Size Black & White  Color
2 col x 2” $61.00 $76.00
2 col x 5” $135.00 $160.00
3 col x 5” $192.50 $247.50
1/4 Page $238.50 $308.50
1/2 Page $445.00 $535.00
Full Page $795.00 $905.00
Double Truck $1340.00 $1610.00
Front Page Ads Black & White Color
4 col x 3” N/A $350.00
2 col x 3”  N/A $187.00
2 col x 2” N/A $137.00

 

The Exchange - Wenatchee/ Moses Lake Edition
Size Black & White  Color
2 col x 2” $45.75 $57.00
2 col x 5” $101.25 $120.00
3 col x 5” $144.38 $185.63
1/4 Page $178.87 $231.37
1/2 Page $341.25 $401.25
Full Page $596.25 $678.75
Double Truck $1005.00 $1207.50
Front Page Ads Black & White Color
4 col x 3” N/A $262.50
2 col x 3”  N/A $140.25
2 col x 2” N/A $102.75

 

The Exchange - LC Valley Edition
Size Black & White  Color
2 col x 2” $30.50 $38.00
2 col x 5” $67.50 $80.00
3 col x 5” $96.25 $123.75
1/4 Page $119.25 $154.25
1/2 Page $227.50 $267.50
Full Page $397.50 $452.50
Double Truck $670.00 $805.00
Front Page Ads Black & White Color
4 col x 3” N/A $175.00
2 col x 3”  N/A $93.50
2 col x 2” N/A $68.50

 

Deadlines

Edition Display Classified
Spokane Exchange - Market 1 Tuesday, 4pm Wednesday, 2pm
LC Valley Exchange - Market 2 Tuesday, 4pm Tuesday, 5pm
Wenatchee/ Moses Lake Exchange - Market 3 Monday, 5pm Tuesday, 10am
Nickel's Worth - Market 4 Tuesday, 4pm Wednesday, 11am
Giant Nickel - Market 5 Tuesday, noon Tuesday, 4:30

Mechanical Requirements

6 columns, 15” vertical, 10” horizontal; 9.5 pica (1.58”) column, 1 pica gutter.  Adobe Acrobat PDF files are acceptable as camera ready artwork via e-mail.  Actual printed size may vary.
1 col    1.58”    9.5 picas
2 col    3.33”    20 picas
3 col    5.08”    30.5 picas
4 col    6.83”    41 picas
5 col    8.58”    51.5 picas
6 col    10.33”    62 picas

Discounts

Multi-Market Discounts of 25% off added Market price. 10% discount on display advertising that runs four consecutive weeks and is paid by billing due date. Contract discounts for volume advertising are available.

We offer a 15% discount to recognized agencies for camera ready ads; see your Sales Representative for more information.

The Exchange is an audited newspaper by CVC and eligible for Co-Op reimbursement.

E-Tears & Electronic Billing available upon request.

ClassifiedS

15 words or less (per market) $9; additional markets same rate with $2 discount. Each word thereafter, per market 5¢. All ads are uploaded to our website at no extra charge.

Super Saver: 4 Markets, 30 words, $25
Super Saver Plus: 5 Markets, 30 words, $30

Inserts

$38 per 1,000. Full circulation inserts can be placed within the Exchange or partial distribution zoned. There is a size restriction of 7''x10''. Please call for specifications and pricing.

Photo Ads

The Exchange: $14 up to 30 words, includes 5 additional photos online that you can upload for no extra charge. It’s just $5 to add a short video. Nickel’s Worth: $30 up to 30 words. Over 30 words, 10¢ each word per paper.

Legals

The Exchange is an Approved Legal Paper for Spokane County. 79¢ per line first insertion, 75¢ per line each additional insertion.

Qualifications

The Exchange reserves the right to refuse ads which are contrary to its policies and is not liable for the condition of the advertised articles or for composition errors. The Exchange will not be responsible for error in copy beyond adequate consideration for the error commensurate with the space utilized. Neither the Exchange, nor its advertisers, intends prejudice for any reason.